A cloudy dreary day, so a little Double IPA beer talk is apropos, supplied by New Holland Brewing.

Photo: West Michigan Tourist Assoc. Used by permission.

New Holland Brewing is introducing Hoptronix, a Double IPA brewed with Mosaic Hops. The new year-round release begins shipping this week, in 12-ounce bottle six-packs to stores, and on draft to restaurants and bars.

New Holland is known for Dragon's Milk, but they are also the brewers of Mad Hatter IPA. New Holland says in a release, that an "IPA with an even more abundant hop flavor was a clear next step and a great opportunity for New Holland’s brewers to push the boundaries of hop usage".

“Hoptronix is a beer we have had a lot of fun with. From the beer itself to the graphics and planned launch parties. We focused on bringing forward the bold flavors of Mosaic hops in a way that will thrill hop lovers everywhere.” said Joel Petersen, VP of Marketing.

“We brought our hop game to the next level using huge amounts of Mosaic hops to tickle the tongue with bitter flavors and then delight the drinker with a clean, balanced finish. This beer will surprise you and leave you wanting more. The retro graphics bring us to a time when technology was emerging and pushing the limits of what could be done with video games (and it’s also a heck of a lot of fun to play with).”

According to New Holland, Hoptronix is 9.0% ABV.