The Ziegfeld Theater isn’t much to look at from the outside. True, it has that old-fashioned marquee, with the little light bulbs and the name “Ziegfeld” written in perfect cursive, as if God himself signed his name to a building. But otherwise its exterior is totally nondescript; maybe even ugly. It’s a bland gray and black box amidst the offices and hotels on 54th Street between 6th and 7th Avenues. It’s not attention grabbing. It’s easy to walk by without giving it a second thought. And clearly thousands of people do exactly that every day; the theater has been losing money for years (over $1 million annually, according to The New York Post). Although the theater’s leaseholder, Cablevision, has made no formal announcement, today is apparently its last day as a functioning movie theater. After tonight’s 10PM showing of Star Wars: The Force Awakens, the Ziegfeld closes forever.