Saturday Night Live's Bill Hader will star as Kellogg's has bought air-time during Super Bowl LII for a new Pringles campaign.

It's hard to believe that Battle Creek-based multinational giant Kellogg's has never bought commercials during the NFL's biggest game  That changes in 2018- look for a Pringles ad featuring Bill Hader during one of television's most-watched events.

We don't know much about the commercial yet, or the new "flavor stacking," but you can watch a 15-second teaser for the Super Bowl spot and get a behind the scenes look with Bill Hader below.

UPDATE: The full :30 commercial has been released online.

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