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When Battle Creek’s ‘Cereal City USA’ Was the Next Vacation Destination

‘Kellogg’s Cereal City U.S.A.” attraction was expected to draw 400,000 visitors to Battle Creek each year.

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The year was 1998. Gas was $1.15 a gallon. Tom Hanks inspired us in “Saving Private Ryan,” Will Smith exhorted us to get jiggy wit’ it while Bill Clinton philosophized about what the meaning of the word “is” is. Furby’s were everywhere, George Clooney was in the ‘E.R.’ as Dr. Doug Ross and we rooted for Ross and Rachel on ‘Friends.’ The year the Red Wings repeated as Stanley Cup champions, the City of Battle Creek opened a museum based on its heritage called Kellogg’s Cereal City U.S.A. Projected to draw 400,000 visitors annually, the museum never lived up to its potential and was closed in 2007. Did you ever visit? Do you have your own Corn Flakes box? Share with us in the comments below.

Photo: Bobby Guy
Photo: Bobby Guy

Next Up: Urban Dictionary Defines Battle Creek

Bonus Video: Little Caesar’s Breakfast Pizzini

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