In preparation for the 2016 Founders Barry-Roubaix Killer Gravel Road Race on April 16, permanent road signs will be installed this month along the Barry County-wide race route.

Barry Roubaix Sign Installation Jan 2016 B
Photo courtesy of City of Hastings, MI. Used by permission.

Six signs will be permanently installed within Hastings City Limits with 59 more along the race course. The signs were funded through development resources from The Hastings Downtown Development Authority, a local foundation, and Barry-Roubaix organizers Kisscross Events.

Over 3,500 cyclists will participate this year, starting and finishing in Downtown Hastings, in the largest gravel road race in the United States. Participants from 25 states, Canada, and the United Kingdom travelled to Hastings in 2015 for the challenge. With races ranging from 22 to 62 miles in many different categories, The Barry-Roubaix will test thousands of cyclists against the Barry County elements, hills, gravel, rocks, sand and mud. Cyclists of all kinds and performance levels are welcome to participate including; Cyclocross, Mountain, Road, Single-Speed, Fixed-gear, Fatbikes and Tandem bicycles. Over $32,000 will be awarded in cash and prizes, and thousands of dollars donated to volunteer organizations and charities.

Many Hastings, West Michigan, and national businesses see the value in sponsoring or volunteering for this well-attended and organized event. The thousands of cyclists, support teams, fans, and family members have a measurable economic impact on Hastings and Barry County. According to the 2015 Barry-Roubaix economic impact report, the amount of money spent on food and beverages, lodging, and fuel during the event was $433,375. Now, with the course permanently marked, cyclists can navigate and enjoy the beauty and challenges of the Barry-Roubaix course all year long.

For more information on the Founders Barry-Roubaix Killer Gravel Road Race visit

More From WKMI