
Battle Creek Welcomes The Return Of National Cereal Festival
Battle Creek is known as the birthplace of cereal and many people have built a nice life for themselves and their family from careers at both Post and Kellogg. For years, they had been partnering together for the biggest breakfast but also for the national cereal festival which both bring joy and visitors to Southwest Michigan.

COVID-19 caused Kellogg, Post, and other partners to put the national cereal festival on a hiatus for the near future. This was something that many people were upset with as they enjoy going to the festival each year. Kellogg Arena describes the national cereal festival as:
A signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.
The festival starts Friday night with the cereal sale at the Full Blast Recreation Center from 2pm to 4pm. Both Post and Kellogg will be selling boxes of cereal for just $2 per box until supplies are gone. This is a chance to get some of your favorite cereals for a discounted price.
Did You Know The National Cereal Festival IS Returning To Battle Creek?
The Battle Creek Enquirer says the party continues with the parade; here are the details:
The National Cereal Parade starts at 6:30 p.m. Friday, travelling through downtown Battle Creek on VanBuren from the Kool Center to McCamly and then right on McCamly, right on Michigan, right back to the Kool Center.
The actual festival will be on Saturday June 14th from 8am to Noon between Michigan and Hamblin Avenues. The festival will have live music, vendors, children's activities and more.
Read More: New Brunch Spot Dazzles Kalamazoo With Farm-to-Table Concept
Which cereal are you hoping to get your hands on? Are you excited that the national cereal festival is making it's return to Battle Creek?
Michigan's Cereal Festival
Gallery Credit: Patman Droneography via Facebook