New Holland Signs Sales and Distribution Deal With Pabst
Dragon's Milk is going national. The Detroit News is reporting that New Holland Brewing has signed a sales and distribution deal with Pabst.The article points out that New Holland says this is not a sale or merger with Pabst. New Holland will still brew all it's beers in Holland, and will control it's marketing.
Having beers like Dragon's Milk gives Pabst a craft beer component in the product lineup. Presumably, it will allow Michganders and others to buy New Holland brews across more of the United States.