Product Reviews Are Fake? What? Say It Isn’t So!
CBS News reports Amazon is suing over 1,000 people for posting fake product reviews, and for doing it for money.
The reports say Amazon wants reviewers to stop posting reviews, identify which reviews were paid for, and who paid for them.
One expert quoted in the article estimates 15-20% are fake, and these fake reviews show up on popular websites. One problem is fighting this problem is many of the reviews come from non-domestic sources, thus making it hard to prosecute.
A lot of us check reviews before buying a product. My rule of thumb is ignore the most glowing and the worst reviews. The glowing are probably fake and the worst are either competitors or people who can't tell a show lace from a jump rope.