The state of Michigan is buying commercial time at movie theatres in Michigan this holiday season, promoting it's OK2SAY student safety effort.

There are 3 different OK2SAY commercials running at 48 movie theatres in Michigan this month and the state expects them to be seen by more than 1.1 million students and their families. (The state says a 30-second animated message is running in G, PG, and PG-13 movies; two 15-second spots are running in R-rated movies.)

“Reaching students outside the classroom is an important component of the OK2SAY message,” said Michigan Attorney General Dana Nessel. “We’re committed to reminding students that we want them to step up and speak up when they see or hear something – whether it’s a bully or a friend contemplating self-harm. It really is ‘OK2SAY.’” - MI Attorney General's release

The state says, "to date, more than 22,365 tips have been received – 5,570 in 2019 alone. Top tip categories include suicide threats, bullying, drugs, self-harm, anxiety, stress, depression and harassment."

The release says OK2SAY tips can be submitted in the following ways:

CALL: 855-OK2SAY (565-2729)
TEXT: 652729 (OK2SAY)
EMAIL: ok2say@mi.gov
WEB: mi.gov/ok2say or ok2say.com
APP: Free download in iPhone and Android app stores