Modern treatments for cancer tend to be hard on a patient’s body. And some cancers, particularly breast cancer, can be very aggressive and difficult to fight. For these reasons, more and more patients are seeking complementary alternative medical (CAM) treatments.
When it comes to the fight against breast cancer, not all pinks are equal. As we become more aware of the “pinkwashing” of America, we know that buying something in a shade of pink isn't necessarily doing anything to help the fight against breast cancer -- and some products can actually hinder it. That's why, as we spend our October supporting Breast Cancer Awareness Month, getting the word out and doing our individual best to fund the cause as we see fit, we need to make sure we're supporting the fight well. (And of course, looking good while doing it -- that's also nice.)