In a shocking announcement Wednesday afternoon, Larry Bell said he'll be retiring and selling his eponymous brewery to Australian brewer Lion, which two years ago bought New Belgium Brewing in Colorado.
There are acts of kindness and generosity everywhere, and many don't get widely recognized, but here's one that will be. And, in fact, it's a win-win. Thursday, July 29th is National Chicken Wing Day, and for the second year in a row, Bell's will be raising awareness about the problem of hunger among the nation’s seniors.
Larry Bell, founder of Bell's Brewery, recently found a bottle of beer he brewed in 1987, "while rooting around the cellar". And he gave it a sip. And his reaction might surprise you.
Bell's is spiffing up the logo and packaging for its Best Brown for this Fall. The owl remains on the label, but now, the owl looks more like a sports team logo.
In the grand scheme of things, its merely a disappointment, but Bell's Brewery has announced there will be no Oberon Day this year, due to the coronavirus pandemic and the precautionary measure being taken to keep people safe. At the same time, Bell's announced Oberon would be arriving in stores early.
For the second year in a row, Bell's Brewery is up for a USA Today award, for "Best Brewery Tour.". And they are hoping to get locals to vote in the contest. Last year, Bell's placed second, giving them both hope and incentive to win this year.
Bell's Two Hearted Ale has been voted the best beer in the country several times over now, and along with Oberon, a flagship of Bell's Brewery. But as everything is cyclical in life, people are starting to get a bit calorie conscious again, so you'll be seeing Bell's "Light Hearted" beginning on January 20th.